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About Us

Sjoe started out with two ladies that are passionate about shoes. (Well, more passionate than most). Their dream was to create a store where only the best Jelly sandals would be sold. Something classy yet fun to wear. Always comfortable and never out of fashion.

The motto for our beautiful brand is “Shoe love is true love” . And what’s there not to love about shoes that make you feel beautiful all year round?

We wanted to find shoes that were easy to wear and easy to care for. For work or play and at affordable prices.

So welcome to our store. We guarantee you that the only thing that’s not easy about our shoes, is which ones to choose.